Firefly Marketing is led by a senior digital marketer with nearly two decades of hands-on experience and over eight years working in regulated industries, including pharmaceutical and healthcare marketing.
Since entering the pharma space, Firefly has helped brands in highly competitive categories — including weight management and women’s health — scale paid media programs across Google, Meta, Microsoft, Reddit, and emerging channels while operating within strict regulatory and compliance frameworks.
This background shapes how we work: disciplined planning, clean execution, rigorous measurement, and a relentless focus on what actually moves the business forward.
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FireFly provides marketing solutions for midmarket and enterprise companies
looking to gain more marketshare and maximize their potential
looking to gain more marketshare and maximize their potential
E-Commerce
Data-driven decisions stem from having the right tracking set up to measure what matters most to your business. Our enhanced ecommerce tracking using Google Analytics allows us to measure every step of the funnel and identify leakage, and work towards optimizing your checkout process. Our goal is to reduce CAC and increase your customer LTV.
Lead Generation
Looking to increase your sales and decrease your cost per lead? Are you not sure where your leads are coming from or which marketing channel is most efficient for you? During our planning phase, we will assess your website tracking and put a plan in place to track and measure every channel. Getting that data will allow us to start optimizing for the leads that turn into real revenue for your business and reduce the wasted advertising spend.
Our Areas Of Expertise
Search Engine Optimization
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Pay-Per-Click
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Analytics
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Paid Social Media Marketing
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Email Marketing
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Programmatic Display
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