Pharma first · Medical device · Healthcare · Telehealth
Performance media and measurement for pharma brands that grow through telehealth.
Firefly is a nimble, senior team that plans, runs, and measures paid media for patients and prescribers. AI-assisted workflows get work done faster, and tracking is built for HIPAA, platform health policies, and MLR review.
Experience across
- Currax Pharmaceuticals
- Cosette Pharmaceuticals
- Bausch + Lomb
- Amgen
- Biofrontera
- Yaral Pharmaceuticals
- Enginuity Rx
- Boston Consulting Group
Why now
The old pharma playbook stopped working.
Meta now limits lower-funnel optimization for health advertisers. Telehealth funnels span your site, a partner’s intake, and a pharmacy, so most dashboards stop at the click. HCP budgets buy impressions without proving prescriber reach. Firefly fixes the plumbing first, then scales what pays back.
Services
Four disciplines, one accountable partner.
Telehealth acquisition, measured to the prescription
Patient journeys from ad to approved prescription across brand and partner domains: partner integration, cross-domain tracking, eligibility-flow CRO, CAC and payback modeling, and consented refill nurture.
Learn moreReach the prescribers on your target list
NPI-matched programmatic, endemic and point-of-care placements, HCP search, and professional social, with reach and engagement reported by decile and specialty. Verified HCP activation through partners such as Wrango.
Learn morePrivacy-safe measurement
GA4 and GTM architecture, server-side tagging, consent mode, neutral event naming, and offline conversions that keep health information out of ad platforms while your team still sees what drives scripts.
Learn morePerformance media, planned to outcomes
Google, Microsoft, Meta, Reddit, YouTube, CTV, and programmatic, run to cost per approved prescription, with creative built for ISI and fair balance. English and Spanish.
Learn moreApproach
An extension of your brand team, not another agency layer.
Audit
Map the funnel, tags, and data flows. Find where spend and signal leak.
Rebuild
Fix measurement and conversion paths before scaling spend.
Co-execute
Run media alongside your team and agencies, with shared dashboards.
Report outcomes
Questionnaire starts, approvals, fills, and CAC. Not clicks.
Compliance
Built for regulated marketing.
- No patient health information sent to ad platforms
- Consent-aware tagging and neutral event naming
- Measurement designed around HIPAA, state privacy laws, and platform health policies
- Creative built for ISI, fair balance, and MLR timelines
- Cross-domain tracking specs your telehealth partners can implement
- Works alongside compliant tracking tools such as Ours Privacy
- Bilingual campaigns in English and Spanish
About
Principal-led. Senior hands on every account.
Firefly Marketing is a Chula Vista, California company led by Irvin Carlin, a performance marketer with nearly two decades in digital and more than eight years leading pharma and telehealth programs, in-house and as a consultant.
He has scaled a branded weight-management product’s performance media to roughly $18MM a year, grown its telemedicine channel from about 5% to nearly a quarter of the business, run telehealth-only brands end to end, and managed more than $30MM a year in paid search at agency scale.
Firefly works alongside internal brand teams and their agencies, co-executing rather than handing off.
We stay nimble on purpose: a small senior team, flexible engagement models, and AI-assisted analysis and reporting that move work from brief to results faster. We lead with pharma and also work with medical device, healthcare, and telemedicine brands.
Team
The people behind Firefly.
Irvin Carlin
Principal and co-founder
Leads strategy and execution across pharma, telehealth, and HCP programs. Scaled a branded weight-management product’s performance media to roughly $18MM a year, grew its telemedicine channel from about 5% to nearly a quarter of the business, and managed more than $30MM a year in paid search at agency scale.
Jessica Carlin
Director of marketing and co-founder
Manages digital strategy and integrated online and offline campaigns, with past client work for brands including Intel, Urban Outfitters, and United Way.
Leonard Bruno
Digital marketing and business optimization
Digital marketer and web developer with deep experience in SEO, e-commerce, and site performance. Started his career as an entrepreneur.
Greg Roux
Performance media strategist
Began his career in Paris with consulting firms BCG and Deloitte, and brings that rigor to data mining, analytics, and media performance.
Telehealth funnel audit
Find out what your telehealth funnel is really costing you.
A fixed-scope review of your media, tracking, and partner handoffs, with a prioritized fix list your team can act on.
- Media account and spend efficiency review
- Tag, consent, and data-flow audit across domains
- Partner handoff and reporting gap analysis
- Readout with a prioritized fix list
We reply within one business day.