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Senior pharma experience, on your team.
Firefly Marketing is a specialty pharma commercialization consultancy. A Chula Vista, California company working with clients nationwide.
Founder
Irvin Carlin, Principal and Co-founder
Irvin Carlin founded Firefly Marketing in 2012 and has run it alongside senior in-house roles, including eight years leading digital for CONTRAVE at Currax Pharmaceuticals (and its predecessors Orexigen and Nalpropion). There he scaled annual digital investment from roughly $5MM to more than $12MM, led telemedicine and attribution strategy, and was retained through bankruptcy, restructuring and multiple agency reviews.
At Firefly he has led commercialization and performance strategy for brands including Vyleesi, Sympazan, Ambien, Ameluz and Evoxac, and supported two prominent Amgen brands alongside Boston Consulting Group. Earlier, he managed $17MM to $28MM in annual media for Intel, Lenovo and NetApp at iProspect.
Firefly Marketing is a Chula Vista, California company working with clients nationwide. Irvin is fluent in English and Spanish.
Team
The team behind the work.
Leonard Bruno
Digital marketing and business optimization
More than 15 years in digital marketing and web development, including over five years at a leading medical device company. Focuses on SEO, site performance, e-commerce, and the technical foundations that keep healthcare websites fast, secure, and measurable. Started his career as an entrepreneur.
Greg Roux
Performance media strategist
Began his career in Paris with top global consulting firms, and brings that analytical rigor to performance media. Specializes in data mining, analytics, and turning campaign data into clear budget and optimization decisions for brand teams.
Partners
Partners we’ve worked with.
Firefly brings hands-on working experience with these healthcare and telehealth partners.
Wrango
HCP targeting and audience activation.
Ours Privacy
Privacy-focused tracking and data routing for health brands.
Prescribery
Telehealth platform for brand and patient programs.
UpScript
Telehealth platform for manufacturer patient programs.
Not sure where to start? Let’s look at your brand.
Thirty minutes, no deck. We’ll tell you honestly whether we’re the right fit.