Firefly Marketing ignited from a team of marketers experienced in building strategies for some of the largest brands in the world, wanting to apply the same principles and best practices to help businesses of all sizes thrive.
Our team is driven by data and nuances in the market, and we take pride in our ability to improve the bottom line for our customers. We work proactively: interpreting audience needs, optimizing campaigns to meet those needs in real-time, executing the plan flawlessly, and testing the most current trends in digital marketing.
We are dedicated to building a partnership, and sharing our passion and expertise. Through our holistic digital marketing strategies, we strive to exceed your goals, increase awareness of your brand, convert customers and help your business evolve.
To Inspire – Encouraging everyone we work with to realize new levels of opportunity.
To be Transparent – Maintaining honesty as the beacon in how we do business.
To Outshine – Exceeding expectations while continually learning and evolving.
Irvin Carlin is a driven Digital Marketing Professional with over 12 years of extensive experience in providing actionable insights and strategic direction to help his client’s achieve success.
Director of Marketing/Co-founder6>
Jessica Carlin has over 10 years of online and offline advertising experience, managing digital marketing strategies and executing integrated campaigns for clients such as Intel, Urban Outfitters and United Way.
Performance Media Strategist6>
Greg has five years experience in digital marketing. Greg began his career in Paris, France working for top consulting firms BCG and Deloitte. With his consulting background he has a passion for data mining and analytics.
How We Do It
Our process starts with research. We perform a discovery session so we can understand your business, your goals, and your challenges. We then perform an audit and deep dive into your internal business data and external industry insights and align them with time-tested best practices. Once we have talked to key stakeholders, compiled the relevant data, and have built a deeper understanding of your business we deliver our recommendations for execution. Digital marketing is an on-going process that continuously evolves. We pride ourselves on our solid processes to research, test, execute, and refine – with wins and celebrations along the way!
Who We Work For
Our clients come from several industries with unique business needs. We’ve worked with each of them with tailored strategies to illuminate opportunities and drive real success.