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Telehealth acquisition, measured to the prescription.
Most telehealth dashboards stop at the click. Firefly connects media to questionnaire starts, approvals, and fills across your brand site and your telehealth partner, so you can scale the spend that pays back.
The problem
Your funnel spans three companies. Your reporting should too.
A patient sees an ad, lands on your brand site, starts an intake on a partner domain, meets a provider, and fills at a pharmacy. Each step lives in a different system, and most teams can only see the first one.
That gap means budgets get set on clicks and leads instead of approved prescriptions, and the channels that actually drive patients get underfunded.
What we do
From first click to first fill.
Partner integration
Work with your telehealth partner on handoffs, event definitions, and reporting so both sides see the same funnel.
Cross-domain tracking
Specs your partner can implement to carry attribution from brand site to intake, without passing health information to ad platforms.
Eligibility-flow CRO
Find where patients drop out of questionnaires and intake, then test fixes to copy, order, and friction.
CAC and payback modeling
Cost per approval and per fill by channel, with payback views that account for refills and retention.
Paid acquisition
Search, social, video, and programmatic built around telehealth conversion paths and platform health policies.
Consented refill nurture
Retention and refill messaging for patients who opted in, coordinated with your partner and CRM team.
Experience
Built in the work, not in a pitch deck.
Firefly’s principal grew a branded weight-management product’s telemedicine channel from about 5% to nearly a quarter of the business, scaled that brand’s performance media to roughly $18MM a year, and has run telehealth-only brands end to end.
We lead with pharma and are just as comfortable with medical device companies, healthcare providers, and digital health and telemedicine brands.
- Branded Rx with telehealth
- Telehealth-only brands
- Medical device
- Digital health
Questions
Common questions
Do you work with our existing telehealth partner?
Yes. We work alongside your partner and your agencies, and we write the tracking and reporting specs they implement.
How do you measure without sharing health information?
Neutral event names, consent-aware tags, and server-side or offline conversion uploads that send outcomes, not health details, to ad platforms. We also work with compliant tracking tools your team may already use.
How fast can we start?
Most engagements begin with a fixed-scope audit. We use AI-assisted analysis to move through accounts, tags, and data flows quickly, and a senior person reviews every finding.
See where your funnel is leaking spend and signal.
A fixed-scope audit of media, tracking, and partner handoffs, with a prioritized fix list your team can act on.