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Services for specialty pharma brands.
Six ways we work with specialty pharma teams. Most clients start with one and add a second once the first is running. Engagements are fixed fee or monthly retainer, scoped before any work begins.
Monthly retainer
Fractional Head of Digital
For brands that need Director-level digital leadership without a full-time hire.
- Digital strategy and channel mix tied to brand goals
- Agency and vendor oversight, including RFPs and scopes
- Budget ownership and monthly performance reporting
- MLR partnership: briefs, submissions and resubmissions
Fixed fee · 60 to 90 days
Brand Acquisition Digital Transition
A 60 to 90 day program to move an acquired brand’s digital estate to its new owner, with patient acquisition running the whole time.
- Website, domains and hosting handover
- Analytics, tag manager and conversion tracking migration
- Media account and billing transfer without resetting learning
- Telehealth and specialty pharmacy partner continuity
Fixed fee plus maintenance
Measurement and Privacy-Safe Tracking
Attribution your finance team will accept, built to current health-data privacy expectations.
- GA4 and GTM architecture, including server-side tagging
- Offline conversions and cross-domain tracking into telehealth platforms
- Dashboards that connect media spend to NRx
- Tag audits and privacy reviews of existing setups
Fixed-fee build or retainer
Telehealth Commercialization
For brands selling through telehealth and specialty pharmacy channels.
- Telehealth partner selection and contract input
- Patient funnel design and conversion optimization
- Attribution from first click to fulfilled prescription
Monthly retainer
Performance Media
Google, Microsoft, Meta, Reddit, YouTube and programmatic, planned and managed within healthcare advertising policy and fair balance requirements.
- Patient and HCP campaigns, including HCP targeting
- Policy and certification management for healthcare advertisers
- Creative testing within approved claims
Audit plus monthly monitoring
AI Search Visibility (GEO)
What do ChatGPT, Gemini, Claude and Perplexity tell patients and HCPs about your brand and disease state? We audit it, fix what’s wrong through owned content, and monitor it monthly.
- Baseline audit across major AI assistants
- Content fixes on owned properties, routed through MLR
- Monthly monitoring report
Not sure where to start? Let’s look at your brand.
Thirty minutes, no deck. We’ll tell you honestly whether we’re the right fit.