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Privacy-safe measurement your team can trust.
GA4 and Tag Manager architecture, consent, and conversion signals designed so health information stays out of ad platforms while your team still sees what drives results.
The problem
Health advertisers lost signal. Most tagging never caught up.
Platform health policies now limit what health advertisers can optimize toward, and state privacy laws keep tightening. Many brand sites still run tags that were set up years ago, before any of this.
The result is either risk, because sensitive data leaks into ad tools, or blind spots, because tracking was switched off. Firefly fixes the plumbing so you get neither.
What we do
Measurement built for regulated marketing.
GA4 and GTM architecture
Clean, documented tagging with a naming plan your team and agencies can maintain.
Consent and opt-out handling
Consent mode, Global Privacy Control, and opt-out flows wired into every tag.
Neutral event naming
Events that describe actions, not conditions, so nothing sensitive reaches ad platforms.
Server-side tagging
Control what leaves your site, strip identifiers, and keep data flows auditable.
Offline conversions
Send outcomes such as approvals and fills back to platforms without health details.
Dashboards and readouts
Reporting that connects spend to business outcomes, reviewed with your team on a set cadence.
Compliant tracking partners
We work with the tools your team already has.
Many healthcare advertisers already use privacy-focused tracking platforms such as Ours Privacy, or are evaluating them. Firefly plans, configures, and runs media on top of those tools rather than replacing them.
If you do not have one yet, we can help you scope requirements and compare options.
- Ours Privacy and similar tools
- Server-side GTM
- GA4
- Consent management platforms
- Offline conversion APIs
- Wrango HCP script attribution
Questions
Common questions
Are you a HIPAA compliance provider?
No. We design measurement around HIPAA, state privacy laws, and platform health policies, and we work with your legal, privacy, and compliance teams, who make the final call.
Will we lose reporting if we remove risky tags?
Usually not for long. We replace them with consented, neutral signals and offline conversions so reporting comes back on safer footing.
How long does an audit take?
Most tag and data-flow audits are fast because we use AI-assisted crawling and analysis, with a senior reviewer on every finding.
See where your funnel is leaking spend and signal.
A fixed-scope audit of media, tracking, and partner handoffs, with a prioritized fix list your team can act on.