Home / HCP
Reach the prescribers on your target list.
HCP budgets often buy impressions without proving who saw them. Firefly plans prescriber media against your target list and reports reach and engagement by decile and specialty.
The problem
Impressions are not prescriber reach.
Most HCP programs report clicks and CPMs. Brand teams need to know whether the right prescribers were reached, how often, and what changed afterward.
We build HCP plans from your target list first, then pick the channels and partners that can prove they reached it.
What we do
Prescriber media that reports like a sales plan.
NPI-matched programmatic
Display, video, and CTV matched to your NPI target list, with frequency managed across partners.
Endemic and point-of-care
Placements on the clinical sites, apps, and EHR and point-of-care environments where prescribers work.
HCP search
Search programs built for clinical and product-specific queries, separate from patient campaigns.
Professional social
LinkedIn, Doximity, and other professional networks, targeted by specialty and role.
Decile and specialty reporting
Reach and engagement by decile, specialty, and region, so field and brand teams share one view.
Partner selection
Vendor evaluation and match-rate testing before budget commits, with partners such as Wrango for verified HCP activation.
Partner example
Verified HCP targeting with Wrango.
We activate verified HCP audiences through partners such as Wrango, which builds prescriber audiences from real-world claims and EHR data and activates them across Google Search, YouTube, Meta, and programmatic.
- Prescriber audiences verified with claims and EHR data, not just list matches
- Activation across Google Search, YouTube, Gmail, Meta, and programmatic display and video
- Claims-based script lift sent back to Google Ads and Meta as offline conversions for eligible brands, using hashed prescriber IDs and no patient data
- Reach and cost per unique HCP reported by specialty and decile
Firefly plans and runs the media, sets up the conversion signals, and reads results with your brand and analytics teams.
Who we work with
Pharma first, open to the whole healthcare market.
We lead with branded pharmaceutical teams and also support medical device companies and healthcare organizations that market to clinicians.
- Branded Rx
- Medical device
- Specialty and rare disease
- Healthcare organizations
Questions
Common questions
Do you replace our HCP agency?
No. We work alongside your agencies and media partners, co-executing and holding the plan to target-list outcomes.
Can you work with our existing target list?
Yes. We start from your NPI list and deciles and use them to plan, buy, and report.
How quickly can you get started?
We move fast with a small senior team and AI-assisted analysis, so audits and plans come back in days, not months.
See where your funnel is leaking spend and signal.
A fixed-scope audit of media, tracking, and partner handoffs, with a prioritized fix list your team can act on.