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Performance media, planned to outcomes.
Google, Microsoft, Meta, Reddit, YouTube, CTV, and programmatic, run to cost per approved prescription or qualified patient, with creative built for ISI and fair balance.
The problem
Cheap clicks rarely become patients.
Health media is often optimized to the easiest metric a platform can see. That rewards volume, not patients who qualify, convert, and stay on therapy.
Firefly plans and optimizes to downstream outcomes and keeps every channel inside platform health policies and MLR guardrails.
What we do
Every major channel, one accountable plan.
Search
Google and Microsoft programs for branded, unbranded, and condition queries, built for policy and MLR review.
Paid social
Meta, Reddit, and other platforms, set up for health policy limits and consented signals.
Video and CTV
YouTube, connected TV, and online video for reach that still reports to outcomes.
Programmatic
Audience and contextual buys with brand safety and frequency control.
Creative and landing pages
Ads and pages built for ISI, fair balance, and fast MLR turnaround, tested continuously.
English and Spanish
Bilingual campaigns and creative for Hispanic and Spanish-speaking audiences.
Experience
Scale, with accountability.
Firefly’s principal has led roughly $18MM a year in pharma performance media in-house and managed more than $30MM a year in paid search at agency scale.
We lead with pharma and also run media for medical device, healthcare, and telemedicine brands.
- Pharma
- Medical device
- Healthcare
- Telemedicine
Questions
Common questions
Do you work with our existing agencies?
Yes. We often co-execute with agency of record teams, owning performance channels or acting as an expert layer on top.
How do you move faster than a traditional agency?
A small senior team with AI-assisted workflows for analysis, reporting, and creative variations, so less time goes to busywork and more to decisions.
What does a first engagement look like?
Usually an audit of accounts and tracking, then a rebuild of measurement and conversion paths before scaling spend.
See where your funnel is leaking spend and signal.
A fixed-scope audit of media, tracking, and partner handoffs, with a prioritized fix list your team can act on.